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New Zealand’s Snowberry Acquired by P&G

Naturals company is big in anti-aging skin care.

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By: Christine Esposito

Editor-in-Chief, Happi / Rodman Media

Procter & Gamble has acquired New Zealand-based skin care company Snowberry. Financial terms of the accord have not been released by either firm.
 
Snowberry, founded by cosmetician Soraya Hendesi, markets a range of skin care products that include anti-aging treatments, serums and moisturizers. All of the company’s products are carboNZero certified.
 
Snowberry’s ethos is to use the finest skin care ingredients from anywhere in the world. As such, it says it sources neem oil from India, cloudberry oil and white peat extracts from the high latitudes, and jojoba, pejabaye, suma, acai, and cupuacu from the Amazon.

In addition, Snowberry has established an “extensive plantation to cultivate indigenous trees and plants known to contain resins, oils and seeds with very special properties – many of which will soon augment or replace ingredients procured from faraway places.”
 
The firm is based in Auckland where it manufactures and packs products. It also has a logistics center in the US.

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